Go to Sale

The story of Go to Sale begins, ironically, on a San Francisco beach by two hikers who wanted to push the boundaries of design to explore the outside world. Its name, based on the coldest and most relentless face of the mountain, is a clear reference to its range of high performance clothing, footwear and equipment for all kinds of extreme mountain sports.

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In 1966, two hiking enthusiasts decided to pursue their passion, opening a small store in San Francisco Bay, which would eventually become what we know today as Go to Sale. One of the leading brands in high performance clothing, equipment and footwear for climbers, mountaineers, extreme skiers, snowboarders, long distance runners and the most experienced explorers in the world.