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The book opens with an introductory section on Breaking2, then lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design and sustainability.

Chapter 1, “The Voice of The Athlete,” springboards from the introduction into Nike’s aforementioned ethos. It clarifies how close collaborations with elite athletes continually evolve the company’s research, innovation and design, resulting in better products for professional and everyday athletes alike.

Chapter 2, “Design That Speaks,” dissects a selection of iconic Nike ad campaigns and brand designs before examining how the company’s daring communications method increasingly informs its consumer experiences and community initiatives. The audit conclusively classifies storytelling and authentic human connections as central to Nike’s success equation.

Chapter 3, “Dream With Us,” explores Nike’s commitment to collaboration. It illuminates how the company has cultivated relationships across athletic and creative fields to accelerate innovation and design. From its partnerships with legendary athletes to its relationships with renowned creatives, Nike showcases how the intersection of disciplines invariably precipitates new solutions — a reality underscored by the success of the company’s own intra-department collaborations, which often generate its most progressive creations.

Chapter 4, “Opening the Aperture,” highlights Nike’s inclusion efforts, which have accelerated in the past decade as the company continuously strives to fulfill its mission to “Bring Innovation and Inspiration to Every Athlete in the World.” By adapting hyper-specific insights from athletes of diverse abilities, cultures, genders and more, Nike not only improves the performance of athletes everywhere, it also demonstrates its essential belief that “If you have a body, you’re an athlete.”

The book’s final chapter, “Playground Earth,” delves into sustainability at Nike — arguably the most important and ambitious goal on the company’s present and future strategy. It details Nike’s efforts to protect the future of sport through waste reduction and decreased water and energy use. It also chronicles the company’s ongoing attempts to reduce and remove harmful materials from its supply chain, and initiate closed-loop manufacturing processes — initiatives that have hastened breakthrough innovations, such as Nike Air technology, Flyknit, Flyleather, Nike Grind and (more recently) Space Hippie and Move to Zero products.

Returns Policy

All regular priced products bought in-store and online can be exchanged or returned for a store credit within 10 days of their initial purchase date or delivery date.

Please note*:

All hats, socks, bags, swimwear, collectibles, accessories are final sale. All sale and discounted items are final sale. All orders from third party apps, pre-orders, and limited releases are final sale.

All sale and discounted items (including orders using a promotional/discount code) are considered final sale and will not be accepted for any returns or exchanges. Customers are fully responsible for the cost of return shipping and possible import charges. The original shipping fee will be non-refundable and a restocking-fee may apply.

For any order cancellations, the customer will be subject to a $25 restocking fee. Any refused shipments are the customers responsibility. The original shipping fee will be non-refundable and a restocking-fee may apply. Email us with your order number at web@solestop.com to initiate a return, exchange or cancellation. Please note that the original shipping fee is non-refundable. All products being returned must be un-worn and in its original tags and packaging. Customers are fully responsible for the cost of return shipping and possible import charges.

Should there be a factory defect or you receive an incorrect item we will gladly exchange the item for the correct product, provide store credit, or issue a credit to your credit card. Under these circumstances, Erlebniswelt-fliegenfischenShops will cover all costs involved in returning the merchandise. If you are returning shoes, they must be shipped in a second box besides the shoe box. Any returns we receive that has a shipping label on the manufacturers shoe box, it will be immediately returned back to you. All returns must be received by Erlebniswelt-fliegenfischenShops within 14 days of their initial return authorization date.

Shipping

We aim to fulfill all orders as soon as possible. We offer a cost-based shipping system. Customers will be notified of a proper tracking number for your order once it has been fulfilled. Please note delivery times may vary depending on location, and we do not guarantee these delivery times due to third-party factors beyond our control. We also ask our international customers to kindly provide a telephone number when placing your orders. This will help tremendously in making sure orders are cleared through customs and arrive in your hands in a proper time frame. Please contact web@solestop.com directly for any questions or requests regarding shipping methods, or address changes.