The Gucci Horsebit, an iconic House motif rooted in rich history, is celebrating its 70th anniversary. Created in the 50s, a renewed emphasis is placed on the Horsebit this fall, which will forever remain a cornerstone symbol for Gucci.
The Horsebit’s inception was based on details borrowed from the equestrian world, joining two distinct elements: a double ring and a bar. That fusion comes together to create an instantly recognizable house code, which has since become a signature part of Gucci’s DNA. The Horsebit has been reinvented season after season, and it has seen many forms since it was first used on a pair of loafers in 1953.
An Ode to the Archives
Gucci Mid-heel pump with Web Gucci cropped flocked-slogan T-shirt as part of the Fall/Winter 2023 collection, the Horsebit Chain Bag is an ode to the Gucci archives, specifically, Tom Ford’s Fall 2003 collection, which featured the same oversized Horsebit hardware. Presented in new campaign images captured by photographer David Sims in Milan, the Gucci Horsebit Chain makes its big debut.
Designed with both style and versatility, the bag launches in a few different iterations, including leather, GG canvas, and exotics. Featuring double ruffled that allow for shoulder or hand carry, the images also showcase the bag clutched by hand. This portrayal is meant to evade representative of a certain era while showcasing a Apparel, contemporary appeal.
Arriving in two sizes, small and medium, prices on the Gucci Horsebit Chain range from $2,690 gucci chinese new year collection campaign pop up shop and $3,490 in leather to $2,890 gucci gg canvas leather hand bag pouch purse black and $3,890 in leather.
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