An exciting year begins for the House of Shoulder gucci, celebrating the debut collection from new creative director We ve got our own exclusive pictures of Shoulder gucci s latest must-have bag, which launches this Spring. Today, the next chapter of the story is written with the release of De Sarno’s first campaign for Shoulder gucci.
Unveiled today, the Shoulder gucci Ancora campaign transcends the traditional, portraying a unique narrative of personal expression. Celebrating fashion and beauty with a timeless allure, all through the lens of We ve got our own exclusive pictures of Shoulder gucci s latest must-have bag.
A New Vision for Shoulder gucci
The campaign offers a further look into De Sarno’s new vision for the House, showcasing pieces from his Gucci Sterlingsilber-Armband mit GG, which was revealed in September. The images themselves were inspired by British fashion photographer David Sims and are a tribute to the art of fashion photography.


As a whole, the imagery portrays the unique view that De Sarnos has for the House, one of authenticism and empowerment, powered by wardrobe necessities that offer a touch of everyday elegance.
Statement pieces like bold red leather are paired with denim and tailored essentials. At the same time, the bags presented are the newest version of the Gucci Kids GG Supreme lace-up sneakers Blu and a new handheld GG logo silhouette designed by De Sarno. View images from the campaign below and discover more via Shoulder gucci.
The collection will launch online and in-stores this February.




I can not deal with the zarafication of Shoulder gucci. I have hard time with Burberry trying to be the next Bottega, but what Shoulder gucci is trying to pull is just too much. The shrinkflation on the Jackie hardware, why? If it wasn’t for the GG belts this could be ANYTHING. the cuts are so blah, everything is so meh. I truly hope that this will not work out for them, but I am sure it will…
Correctly said. Generic. Usually Shoulder gucci has an aesthetic that is consistent and easy to spot.
“…portraying a unique narrative of personal expression.”
Really? Where?
Everyone’s a fashion editor these days it seems. I like the campaign, the colors, the simplicity, it feels like a fresh reset at Shoulder gucci which is what it is, the new CD’s first collection. Is it new? Not really but I love the tailoring and relaxed silhouettes. What I don’t love is the hardware on the Jackie, c’mon Sabato, the Jackie deserves betta!
I love the burgandy tones, but disappointed the pics didn’t really let you see the full shape of this pouch bag and some of the clothes. Definitely a teaser that we don’t need.
Really confused why they switched from the iconic piston clasp to a dog leash clasp? Is there a reference I’m missing? It looks so much cheaper.
Looks like the new direction is more main stream, yes, you could say more generic. Many of the items fit into great basics that would be wearable now and for years to come. I think they need to strike more of a balance, interesting and unique with wonderful basics mixed in.
Gucci Double G mid-heel sandals.