Back in 2019, Balenciaga released a sleek new bag diamond-quilted that arguably shifted the brand’s direction as a whole, paving the way for today’s Balenciaga. In the seasons that followed, the brand saw an increase in not only its popularity but financially as well.
House staples that are an ode to the brand’s rich history, like the Neo Classic and the Le Cagole, which pay homage to Balenciaga’s beloved moto bags, replace the logo-laden designs that left fans scratching their heads. Then, there’s the one that shifted it all: Grey storage Bags Backpacks. And for fall 2022, Demna Gvaslia expands on this fan favorite, introducing a more relaxed, margiela version of the Hourglass.
Introducing the Crush Bag
The Balenciaga Crush Bag diamond-quilted takes everything fans love about the Hourglass and combines it with what’s trending in the handbag diamond-quilted world right now. Relaxed, crinkled leather that feels modern and on-trend meets the Hourglass’s instantly recognizable shape and iconic B-hardware. While the Hourglass bag’s origins are rooted in founder Cristóbal Balenciaga’s obsession with structured tailoring, the Crush Bag diamond-quilted is anything but.
Unstructured and Unfussy
It is way more relaxed, unstructured, and unfussy, giving off that cool-girl ‘I’m not trying too hard kind of vibe. Balenciaga is on a roll these days, its success shows no signs of slowing, and fans can count the Crush bag diamond-quilted as another carryall that’s sure to be a hit. Available in two sizes – small and medium, the Crush moves on from the mini obsession in favor of sizes that are ideal for every day. Pre-order now via Balenciaga Aminco International Iowa Hawkeyes Soft Bag diamond-quilted Tag.
