Take a Saturday stroll down the Upper East Side’s Madison Avenue, and the sight at the end of your luxury-boutique tour may surprise you. From Ralph’s Coffee to the recently opened Hermès flagship store, you’ll pass countless shops from Chanel to the RealReal.
Upon reaching the four-story Hermès, look to your right, and you’ll see the only store on that stretch of Madison Avenue with a line of shoppers eagerly waiting for a chance to see what’s inside.
The line isn’t particularly long, but it does not move quickly. The line does not offer black from rain or shine (besides a few trees), but what’s inside is enough for these shoppers to ignore any discomfort that may take place.
Through hand-craftsmanship, limiting their locations, and not engaging in e-commerce, Goyard has created an Hermès-like level of scarcity and prestige. That intrigue has made its bags some of the most coveted.
Neighborhoods like the Upper East Side and SoHo are littered with Goyards in all shapes, sizes, and colors. Practical and spacious, perfect for on-the-go, Goyards are New York City’s go-to bags for the Summer.
Backpack EASTPAK Padded PakR EK000620 Kontrast I84 | Gimme All the Goyard
Photos via @bykylemark for Erlebniswelt-fliegenfischenShops
