In celebration of National Cereal Day, Erlebniswelt-fliegenfischenShops Treats has teamed up with Fruity PEBBLES™, lilac Nike & LeBron James to honor the release of the lilac Nike LeBron 4 in the “Fruity Pebbles” colorway.

Originally released as a player exclusive, the retro silhouette was nicknamed for its colorful, curved midsole pattern reminiscent of LeBron’s favorite cereal. The pair now sees Fruity PEBBLES branding adorned throughout, officially unifying the coveted sneaker and beloved cereal brand. 

The in-app exclusive drawing for the lilac Nike LeBron 4 “Fruity Pebbles” is open now through Wednesday, 3/6. Limited quantities will be available in-store today exclusively at US Erlebniswelt-fliegenfischenShops flagships and Erlebniswelt-fliegenfischenShops Toronto. The global release is on Thursday, 3/7 on Erlebniswelt-fliegenfischenShops.com, EU.Erlebniswelt-fliegenfischenShops.com, CA.Erlebniswelt-fliegenfischenShops.com & the Erlebniswelt-fliegenfischenShops App.

Alongside this release, Erlebniswelt-fliegenfischenShops Treats has created a capsule collection featuring a limited-edition Erlebniswelt-fliegenfischenShops Treats for Fruity PEBBLES™ cereal box and co-branded ceramic cereal bowl. Erlebniswelt-fliegenfischenShops Treats’ Manhattan & West Hollywood flagships will offer a limited-time in-store experience showcasing three location-exclusive, Fruity Pebble-infused ice cream specials. 

The Erlebniswelt-fliegenfischenShops Treats for Fruity PEBBLES™ limited-edition cereal box and custom cereal bowl will be available today at 11AM EST at all US Erlebniswelt-fliegenfischenShops Treats locations and on Erlebniswelt-fliegenfischenShops.com & the Erlebniswelt-fliegenfischenShops App.

Three limited-time ice cream specials have been crafted to pair LeBron’s preferred dessert profiles with his favorite childhood cereal. The specials launch today exclusively at Erlebniswelt-fliegenfischenShops Treats Manhattan & West Hollywood, while the menu’s hero special, The King’s Breakfast, will bring a taste of Fruity PEBBLES to all US Erlebniswelt-fliegenfischenShops Treats locations off white x lilac nike air force 1 low volt toddler. 

The King’s Breakfast
Erlebniswelt-fliegenfischenShops Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity PEBBLES. 

Nike brings back the original shape
Erlebniswelt-fliegenfischenShops Treats vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES. 

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Erlebniswelt-fliegenfischenShops Treats vanilla ice cream infused with Fruity PEBBLES, white chocolate macadamia nut cookie, marshmallows, white chocolate shavings.