LACOSTE

The opportunity to partner with an artist and designer of Bruno Mars' caliber is something that, as a brand, simply cannot be passed up. LACOSTE x Ricky Regal, an exclusive apparel, footwear and accessories collection that integrates Bruno's distinctive style and enigmatic personality with the iconic blend of sport and luxury that has distinguished LACOSTE since 1923.

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The history of LACOSTE dates back to 1923, when the captain of the French Davis Cup team promised to give René Lacoste, the number one tennis player in the world at the time, a crocodile skin suitcase if he won one of his tennis matches. The anecdote reached an American journalist who nicknamed Lacoste "The Alligator". René Lacoste became a designer and created a polo shirt with a crocodile that has become the emblem of French preppy sportswear. Whether in the original green, enlarged, reduced or camouflaged, this unmistakable animal has been present in the fashion world for almost a century.