MCQ

MCQ, a technologically-innovative brand and platform that challenges the status quo of fashion. This division by Alexander McQueen is a global creative collective, built around the recognition of the creators who bring each collection to life. MCQ also offers a space for digital interaction through MYMCQ, a platform that helps connect consumers with product information.

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MCQ, the future of fashion. This new division of Alexander McQueen challenges fashion hierarchies by appointing as creative director a group of emerging creators from all over the world, who can freely express themselves in each collection, or 'icon' as the firm calls it. Its pieces, avant-garde and technological, are engraved with the name of each person who participated in its overlooking and have the blockchain and NFC technology that allows, through the MYMCQ digital platform, to track each item, verify its authenticity and access exclusive content on its creation.