Fred Perry

Fred Perry is a brand of clothing, footwear and accessories founded in 1952 by the eponymous triple Wimbledon champion. Its legendary polo shirt, originally in a single color and with a laurel wreath embroidered on the chest, has been a symbol of tennis and the uniform of choice for generations of British subcultures ever since.

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Fred Perry, the legendary tennis player and three-time Wimbledon champion earned the adulation of British fans not only for his irrepressible skill, but also for his style. His brand, founded in 1952, adopted the laurel wreath as its logo, a testament to Perry's 1934 victory, and captured it on a cotton sports shirt that would later become a symbol of British subcultures and an entire generation of tennis players.