Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano May 22, 2025.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC May 6, 2025 ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Less Is More On This Upcoming ASICS GEL-Kayano 14
The ASICS GEL-Kayano 14 has distinguished itself as a go-to for daily wear, delivering comfort, trendiness, and agreeable colorways in one clean stroke. If you’re...
VandyThePink To Drop ASICS GEL-Nimbus 10.1 Via Pop-Up In NYC On May 24th
Updated May 21st, 2025: Complex and atmos are teaming up with ASICS and VandyThePink to release the brands’ GEL-Nimbus 10.1 in the “Banana” and “Strawberry”...
The ASICS GEL-NYC Cleans Up In “White/Smoke Grey” For Summer
With warm weather continuing to move in, it’s becoming prime season for ASICS’ lineup of mesh Sportstyle sneakers. The ASICS GEL-NYC looks to be a...
The KITH x ASICS Summer 2025 Collection Is Revealed
KITH and ASICS have reunited for another Sportstyle sneaker collaboration, minting a huge capsule consisting of as many as six unique pairs. While we’re used...
ASICS Loads Up On The GEL-1130 For Summer 2025
The ASICS GEL-Kayano 14 and GT-2160 persist as the brand’s premier mesh runners (see experimental swings like the ASICS GT-2160 sandal for proof). Still, they’ve...
More Images Of The JJJJound x ASICS GEL-Kayano 14
Updated May 15th, 2025: JJJJound recently posted a new pic of its upcoming ASICS GEL-Kayano 14 collaboration on Instagram alongside some canvas tote bags. As...
Temptation Vacation Looks To The Australian Coastline On Their ASICS GEL-DS Trainer 14
Australian leisurewear imprint Temptation Vacation has always had a singular motto at the heart of their operation: “vacation’s never as far away as you think.”...
Cecilie Bahnsen Goes Heavy On Florals With The ASICS GEL-Kayano 20
The ASICS GEL-Kayano 20 has seen a bevy of collaborations since being pulled from the archives last year, including projects by KENZO, Bodega, UNAFFECTED, and...
JJJJound Reimagines The ASICS GEL-Quantum 360
Since bursting onto the scene with a set of GEL-Kayano 14s in 2022, JJJJound has been one of ASICS’ most crucial collaborators. As we dive...