Ben Felderstein 
adidas Football is unveiling a brand new football cleat silhouette that incorporates a sneaker profile and redefines the fit and feel of the lightweight construction. The adiZero 5-Star 7.0 Primeknit takes clear design cues from the popular adidas NMD and adidas track joggers mens lines starting with the knit ankle collar. The shoe utilizes a one-piece bootie construction that in engineered naturally to move with the player’s flow on the gridiron and provide ultimate flexibility. The “speed of light” graphic on the upper of the cleat is woven into the Primeknit material to represent the superior speed and mobility of its wearer. The new design weighs in at an unprecedented 8.6 oz. which is a full ounce lighter than the competitor’s top model. The adiZero 5-Star 7.0 Primeknit will be available on November 24th at select Shoes adidas Sport retailers for $150 USD. For now, enjoy a close look at the cleats below and take a look at the campaign video Ambition NFL Lite like Deandre Hopkins and Adrian Peterson.
