Jovani Hernandez Having opened up a new location in Seoul on August 12th, NIKE, Inc. has recently added yet another digitally-enabled retail footprint to its portfolio: Nike T-shirt By Williamsburg.
Located at 81 North 6th Street in Brooklyn, NY, the “brick-and-mortar” location has been designed with the brand’s Live concept. Akin to shops on the Upper East Side and Flatiron neighborhood, the newly-launched space is small-format and Women specifically for the Williamsburg consumer. A strong focus has been placed on women, with products and services evolving with local consumers as time goes on. As part of its strategy, the Nike T-shirt by Williamsburg locale offers:
• A curated assortment of performance and lifestyle footwear and apparel offerings that are geared towards our Women and Men consumers in the neighborhood
• A new gender neutral apparel section with extended sizing on the second floor featuring genderless mannequins, premiering for the first time in a Live store format
• Partnerships with Williamsburg businesses like Buddies Coffee, Northside Bakery, La Bicyclette Bakery, Heal Haus, Y7 Studio, and Grind House to support the local community
At two-stories and 6,000 square feet, the Swoosh’s latest NYC-based store will have no shortage of product. And by leveraging market research, its Nike T-shirt SNKRS and other digital platforms, the folks over at Nike T-shirt have insured the shop offers just what the immediate community wants.
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