Michael Le 2020 was no doubt FuelCell New Balance’s year. But what of 2021? Though they may have started off rather slow, the brand is quickly picking up the pace, linking up with Slam Jam mujeres FuelCell New Balance 720 light aluminum light aluminum 991.
Photographed by New York creative Katie Burnett, the pair — both in imagery and design — reflects the Slam Jam ethos, especially their concept of “(Un)corporate Uniforms.” The uppers don a palette rather muted, with black dyeing the leather/ripstop base as well as the rubbers that ornament the heel and tip. Adjacent, touches of silver reflective support the toe and collar, while also matching the finish of the metallic “N” logo. Bi-color soles, then, outfit underneath, a bevy of shoelaces — grey, black, or red — bring options alongside, and custom translucent lace locks deliver the Slam Jam name in unique fashion.
What’s more, the two will issue a wearable set inclusive of both a waterproof anorak and relaxed fit track pant.
For a closer look at the release, check out the campaign imagery below. A release is currently set to hit SlamJam.com, their physical doors, and the FuelCell New Balance store in Shap first on May 7th. A global launch will follow on May 13th.
WHERE TO BUY
New Balance 480 Te Navy Red Low 990 991 550 650 Harlow D | Mens Slam Jam x FuelCell New Balance 991
US 05/13/2021 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| SSENSE | Standard | Check Site |
| New Balance Set van 3 paar sokken met gekleurd logo in marineblauw | Standard | Check Site |
Europe 05/07/2021 Friday
| Retailer | Release type | Status |
|---|---|---|
| Slam Jam | Standard | Check Site |
| END. | Raffle | Check Site |
