Matt Varga Market and Reebok began their collaborative journey together in 2023, and for the occasion, Mike Cherman’s irreverent label bucked expectations by leaning on history. The footwear giant’s legacy of sportswear design was front and center; combining the Club C and Pump in one half of their capsule.
Continuing in that trend, as the two reconvene just shy of two years later, it’s the tennis classic in focus again for the “Land and Sea” collection. However, don’t mistake reliance on one of Reebok’s more steadfast designs for the NYC outfit detached it safe. Drumming up contrasting variations for each half of the title, the “Sea” colorway is a genuine transformation, pulling from beach wear with aquatic tones on an intricate argyle strap system. Brethable mesh paces the panels between, and terry cloth defines the interior.
For the “Land” Club C, the typical layered composition of the shoe is absent, at least on first glance. The seamless camo shroud is actually a tearaway canvas design, revealing another canvas treatment underneath that closer resembles mainline releases. Neutral tonality continues through another terry cloth application on the collar and a faux-aged sole unit.
The Market x Reebok x asphaltgold Club C 85 Death of Cute collection drops alongside a range of co-branded apparel, first via marketstudios.com on September 19th and via Reebok and partnering retailers on September 24th. Either Club C colorway retails at $150, with the associated clothing capsule ranging from $50 to $180. Catch profile images of either shoe below.
WHERE TO BUY
Mens Market x Reebok x asphaltgold Club C 85 Death of Cute 85 "Water"
US 09/24/2025 Wednesday
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| Retailer | Release type | Status |
|---|---|---|
| Reebok US | Standard | Check Site |
WHERE TO BUY
Mens Market x Reebok x asphaltgold Club C 85 Death of Cute 85 "Camo"
US 09/24/2025 Wednesday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| Reebok US | Standard | Check Site |
