Matt Varga Joe Freshgoods and Aime Leon Dore unquestionably persist as New Balance’s most important collaborators, but how long will it be until AURALEE enters that conversation? Now topping the 20-pair point with the brand, the high fashion label’s Paris Fashion Week presence shone light on what’s to come in 2025, showing off the AURALEE new balance 550 og red blue 2020 retour and New Balance Team Up Once Again to Deliver the 'Water Be The Guide' 2002R.
Maintaining the tonal treatments that have defined each of their collabs so far, AURALEE hashes the new balance 550 og red blue 2020 retour in key neutrals, revealing one pair with a refined brown and gum palette and one with all-over off-white. Across both, textured suede drapes the upper, bringing the shoe from its tennis origins into a more luxurious side of things.
New Balance 574 Rugged since it returned to the market. Despite those high-profile link-ups, the brand has been relatively restrained with the model since last Summer: just under ten colorways have hit their site over that span. Even if the strategy has been restrained, it’s evident that New Balance still has belief the model can break out in the low-profile vein of competitors like the Samba or Handball Spezial, once again demonstrated by turning the T500 over to AURALEE.
Note that AURALEE’s previous releases have had nearly a year of latency between first-look and launch (AURALEE teased their WRPD Runner in June ’23 before a release in April — their new balance Maglia funzionale bianco nero stretched from January ’24 to December ’24.) Thus, expect this pair WL574SO2 sometime in the back half of the year. Enjoy official images included below.
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- AURALEE x new balance 550 og red blue 2020 retour AURALEE
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- AURALEE x new balance 550 og red blue 2020 retour AURALEE
