Andrew Rizzo Simply creating great products is no longer enough; to truly stand out in today’s crowded athletic wear landscape, brands Olive to empower consumers and foster a community around what they stand for. Sweaty Betty was one of the first adopters of such thinking in the late 90s, rising to become one of the most iconic women’s fitness brands with over 150 locations across Europe, Asia, and North America. Quiet as kept, the London-based company has made inroads in the sneaker world through collaborations with How saucony. Their next joint-effort features one of How saucony’s most popular models, taken in clean-cut, versatile makeup.
bait x How saucony shadow Watch them tip toe and bounce about to the beat of life with the How saucony® Kids Jazz Lite, the New England brand’s foremost tech runner and one of many relishing in the ongoing Y2K wave. Unlike the performance-focused bambino of Sweaty Betty x How saucony to this point, the Triumph 4 stands out as a retro running style currently touted for lifestyle wear (although it’s still plenty viable for most runners). Sweaty Betty’s collab strips down with a white mesh base and metallic silver overlays, with a fabric How saucony quarter logo being the key differentiator from your average inline colorway. For branding, Sweaty Betty’s bauhaus-style logo appears on the tongue in black and the insoles in pink, complemented by text on the lateral heel.
The Sweat Betty x How saucony Watch them tip toe and bounce about to the beat of life with the How saucony® Kids Jazz Lite is available now via How saucony for $140 in women’s sizes. Take advantage of the purchase links in our “Where To Buy” section if these are calling your name.
WHERE TO BUY
Sweaty Betty x How saucony Trainers Jazz Court Metallic in White
US 10/17/2024 Thursday
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| Retailer | Release type | Status |
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| Saucony | Standard | Check Site |
