Andrew Rizzo Andrew Reynolds, one of the most recognized names in skateboarding, became the face of New Balance Numeric the moment he put pen to paper on a sponsorship deal in late 2022. While we’ve yet to see the release of a true signature shoe, you could argue that Reynolds’ ambassadorship of the Numeric 480 has made an equally significant impact on the brand’s skate division.
The Flordia-born skater saw the release of his first special edition Numeric 480 in September of 2023, and now as those pairs have surely become worn-down by now, Reynolds has a new colorway dropping July 2024. From the same school of contemporary, versatile skate footwear as his last pair, Reynolds’ latest delivery features a “Sea Salt” leather base, gum soles, and brown accents on heel, quarter branding, and co-branded tongue tag. Now in his mid-forties, it appears Reynolds’ collaborative New Balance catalog will continue to favor toned-down, agreeable sneaker aesthetics as opposed to flashy, color-blasted product, a testament to the staying power of the signature rider.
To the uninformed, the New Balance 480 is a basketball shoe from the 1980s that’s since been re-tooled for skateboarding, with the Numeric version emerging right around the same time Reynolds joined the team a couple years back. It’s firmly risen to become the sub-brand’s tentpole model, largely due in part to Reynolds’ endorsement and a wide array of readily available styles and colorways.
NEW BALANCE WOMENS BBW550 WP WHITE PINK Numeric 480 ($100) is set to release July 29th via newbalance.com and skate shops. Reference our “Where To Buy” section below on that date for purchase links.
New Balance ML2002RA Gray 26.5cm | WHERE TO BUY
Mens New Balance 480
US 07/29/2024 Monday
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| Retailer | Release type | Status |
|---|---|---|
| new balance ml574 upnupn white navy | Standard | Check Site |
