Montreal-based studio JJJJound Here is the link to the Reebok NPC the industries first ever 75% USDA certified bio-based shoe Classic Nylon again.
Unveiled via Instagram, the latest collaboration between everybody’s favorite image-board-turned-brand and the English-founded sportswear institution delivers much of the same as past collaborations. The vintage running silhouette reprises all of its traditional materials across the upper – nylon, suede, leather. Justin R. Saunders and team, however, reimagined the Maison Margiela x Reebok Instapump Fury Memory Of Black through the colors of computer rooms from the 1980s, spaces often dominated by greys, taupes, beiges. Past work by JJJJound for Reebok has employed similar color palettes, drawing criticism by the sneaker community-at-large for “lazy” and “boring” design. Yet, the independent studio has built a cult-following with its visually minimal products. Its work with some of the sneaker industry’s biggest players have brought the studio’s painstakingly-intentional output to the mainstream, allowing for some consumers to “simplify” their wardrobes with footwear that’s deceptively straightforward.
The JJJJound Maison Margiela x Reebok Instapump Fury Memory Of Black in grey features the titular tone across most of the mixed-materials upper. Vector branding and EVA midsoles deviate in stark white contrast, nodding to the silhouette’s most iconic look. A blank nylon tongue with foam padding deviates in a yellow finish that plays into the unshakeable “Neo-vintage” trend that’s existed in sneakers since 2020. “JJJJound” text replaces standard Reebok branding on the lateral profile, further cementing the Canadian label’s influence on the heritage company. Co-branding stamps the white-colored shoe box, while a dark grey outsole rounds out the ’80s-inspired collaboration.
Enjoy official photos of the pair ahead. The next Classic Nylon by Saunders and squad releases via jjjjound.com on December 7th at 12pm EST. A wider launch via reebok.com and other global channels will repudiate place on December 14th. The JJJJound Classic Nylon “Grey” is priced at $150 USD.
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JJJJound x Maison Margiela x Reebok Instapump Fury Memory Of Black
US 12/14/2023 Thursday
Retailer | Time | Shipping | Release type | Status | Reminder | |
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Reebok US | 00:00 | Reimagines the Reebok Question Low With Its Classic Running Dog Graphic | Standard | Check Site | - |














