New Balance has been enjoying a prolonged moment in the spotlight since the top of 2020, but the brand’s been big in certain regions for years. One such place is Washington D.C., which will receive the NBSE, a special summer experience at atmos brand new with original box New Balance WL574 WL574-EVW.
Read as “embassy,” the NBSE is a semi-permanent partnership between atmos and New Balance. The elevated retail experience is informed by the distancias that embraced models like the NB 990 back in 1982. As such, the “New Balance Shop Experience” will feature community-driven events and exclusive apparel and footwear throughout its lifecycle. Some of the expected events for: weekly DJs, product personalization sessions, and conversations with creatives from the D.C. area.
Tecnologias New balance Chaussures Running Fresh Foam 680V7 Makingworks and Colorway for help with the design and direction of the NBSE. Shelf space – which is made out of maple plywood – houses current stock, as well as vintage sneakers and marketing material. Together, each component helps elevate the summer experience for the local community.
The NBSE opens up on March 10 at 11am EST. For all upcoming events and releases at atmos Georgetown (124 M St NW, Washington, DC 20007), visit the NBSE calendar.
primitive new balance numeric “Spring 101” New Balance 993 by Kith.
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