Following the spectacle that was All-Star Weekend in Salt Lake City, the week in sneakers was full of exciting new product.
adidas Basketball announced Nathan VanHook as vice resident of its footwear department two weeks ago, but unveiled a cohesive collection for the remainder of 2023. Divided into “past,” “present,” and “future” banners, the Three Stripes’ hoops efforts garnered notable excitement amongst casual and savvy consumers alike. Elsewhere, the German sportswear behemoth also debuted the UltraBOOST Light, an update to its beloved UltraBOOST that features 30% lighter BOOST material and provides 4% more energy return.
At NIKE, Inc. Brand Jordan officially introduced Jayson Tatum’s first signature sneaker – the Jordan Tatum 1 – to the world ahead of the NBA All-Star Game. A handful of Air Jordan retros also made awards across the internet, with official images of the Air Jordan 3 “White Cement Reimagined” solidifying the pair as one of the most coveted of the year. Elsewhere, the Nike adidas copa gloro 192 sg football boots gave sneaker enthusiasts plenty to talk about thanks to in-line and special collaborations.
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Jordan Brand Unveils Jayson Tatum’s First Signature Shoe
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adidas Basketball Takes Over NBA All-Star Weekend 2023
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The Original Nike Air Flight Huarache Returns Soon
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