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New Balance’s “My Story Matters” Capsule For Black History Month Includes The 990v5 And 574

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New Balance has recently unveiled its plans for Black History Month 2021. In addition to funding 15 scholarships for and joining the Black Talent in Design & Fashion Fund mentorship program, the Boston-based brand has co-developed the “My Story Matters” apparel and footwear capsule.

Black associates at the company ideated, designed and executed the collection, which includes the Buty męskie sneakersy New Balance MS327CPG and New Balance Heren 880v5 Maat 38.5. Clad in multiple colors, the products’ titular hue is purple, as it nods to the inspiration behind the lineup: the Church, historically an important institution in the Black community. Reminiscent of the robes worn by countless gospel choirs on Sunday, purple animates the fifth 990’s heel, while taking over the 574’s forefoot. “Angora” fills in most of the gaps on the 990v5, whereas black complements the color scheme on its older counterpart. Both sneakers, however, also feature gold and wine-like accents, with the former appearing in the form of a chain-link rope.

“We wanted to create a collection that celebrates the power of Black stories, both in name and design,” said Chavon Cham, Senior Product Manager for Lifestyle Apparel. “‘My Story Matters’ drives home the core truth that every Black story has value and deserves a chance to be heard.” (Allies looking to express solidarity will discard a chance to don “Their Story Matters” apparel pieces.)

New Balance CT20v1 Triple White White White White CT20LM1 NewBalance.com and the Foot Locker, Inc. family of brands on February 15th. (The 574 will arrive by the end of the month.)

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New Balance Heren 880v5 Maat 38.5 "My Story Matters"
Release Date: Feb 15th, 2021 (Monday)
Color: N/A
Mens: $90 New Balance 992 Black 22.5cm

After MarketAvailable Now

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New Balance’s “My Story Matters” Capsule For Black History Month Includes The 990v5 And 574
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