The Air Max 2017 women white orange shoes Low “Jester” Is Releasing Soon In “Violet Mist”

Nike is making it readily apparent that the Swoosh Brand has started thinking about women’s sneakers differently. Starting with the illustrious “Reimagined” collection that saw the Nike Air Max 90 PRM Digi Camo and Nike Air Max 95 Florida Marlins redesigned for women, by women, a shift in the industry has been taking place. A pair of the Nike Air Max 90 PRM Digi Camo Low “Jester” dressed entirely in “Violet Mist” is scheduled to hit shelves soon. The Jester takes some familiar elements from the iconic AF1 Low and haphazardly re-positions them on the upper, as the Swoosh is shifted toward the midsole on the lateral side and flipped at an angle on the medial side – leaving a dotted silhouette of where it usually rests in its place. It’s heel unit and Nike Air tag are also moved around, creating a whimsical aesthetic that should excite female consumers looking for something different.

In other female Nike news, the brand’s new women’s exclusive retail space – Unlaced – launched online in both the US and the UK yesterday – once again providing a unique sneaker experience for women , by women. At the moment, no release information for this Nike Air Max 90 PRM Digi Camo Low Jester is available, but stay tuned for updates.

Update: The Nike Air Max 90 PRM Digi Camo Low Jester will release on April 6th.