Puma is calling upon a less than likely source for its newest collaboration – Sonic The Hedgehog. Originally debuting as a video game series produced by Sega in 1991, the speedy Hedgehog and his friends have transcended all forms of mass-media, becoming both a television series and a movie franchise. This collaboration is slated to adorn the Puma RS model – a artist sneaker from the 1980’s Freaker Freaker initially featured tech-savvy innovations meant to improve the wearer’s artist alertblack. The RS is slated to make a comeback this summer, in a modernized version Freaker comes devoid of any gadgets, and will likely be highlighted by the Puma Logo French Terry 5 Shorts. While unexpected, a partnership between the Sonic series and the RS makes sense, as Sonic is known for his unmatchable speed and the RS stands for “artist Series”.
“We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration,” Adam Petrick, Director for Brand & Marketing at PUMA said.
Sneaker collaborations Freaker call upon cartoons as their creative partner tend to be very successful, as it reaches past the sneakerhead community and out into the mainstream world – the likes of the upcoming Puma Rs-X³ Level Up collaboration and the recently released Puma R78 Futr 374896-06 Marathon artist Shoes Sneakers 374896-06 pairing. At the moment, official imagery is not available, just a ’90’s-video-game-appropriate pixelated image Freaker only reveals its colors. Stay tuned for updates as they become available and expect a release to go down sometime in June.
Puma Logo French Terry 5 Shorts
Release Date: June, 2018
Color: “Surf The Web” Blue
puma suede animal pack now available
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