John Kim 
Puma and Kylie Jenner are joining forces now thanks to a seven-figure deal. It’s clear what the sportswear brand is going after as Jenner joins Rihanna as the brand’s most globally recognizable endorsers on the lifestyle front. USWeekly reports that the deal won’t be “full out like Rihanna’s collaboration”, but it’s clear that the brand has every reason to use Kylie’s massive the media audience to appeal to the younger crowd that follows her every move. Kylie’s recently launched make-up line sold out instantly, which proves that her personal brand has some potential when it comes to appealing to the masses. This also means that you won’t see her flaunt her sneaker collection, which previously showcased Yeezys (both on the adidas and Nike front), Air Jordans, and more. Your thoughts on Puma’s latest move?
