Easy Money: Kevin Durant Stays With Nike

When the ball is in Nike’s court, expect a game-winning shot. A long tug-of-war battle between the Beaverton brand and Baltimore-based Under Armour finally came to a close when Kevin Durant publicly stated his allegiance to “the swoosh”, but arriving to a decision didn’t come so easy. Under Armour made waves with a massive contract that seemed too good to pass up, but Nike Zoom Kobe 8 EXT University Red University Red-Court Purple to nearly the same figures as laid out by UA and ultimately retained the superstar. Nike’s big offer accomplishes two things: it keeps KD with the brand, and it ensures its inprevalence in the basketball category by denying its competitor with Prism a huge asset. So what’s next for Nike and the KD? Expect new colorways of the KD 7 to be revealed (there’s already an “Easy Money” option coming on September 10th), larger distribution of the shoes and KD-branded apparel/accessories, and an eventual change in regime in the Nike Basketball hierarchy. Your thoughts on KD staying with Nike? Chime in below.

Excited and humbled to sign back with the swoosh!

— Kevin Durant (@KDTrey5) atmos & SHOES MASTER Celebrate 40 Years of the Air Force 1