John Maeda’s mathematically-inclined Reebok designs have shown us how far patterns can go on sneakers. For his latest effort, Maeda got back to basics and literally took a page from his own book. The Reebok ERS 5000 Maeda Reduce doesn’t reebok classic leather ati 90s marathon running shoessneakers or a chalkboard, but it does immediately catch your eye. These are done in a shiny metallic silver leather with just a single ‘equation’ on the toe. His first of FUTURE × REEBOK CLASSIC FURIKAZE BLACK BROWN sums it up nicely: “The simplest way to achieve simplicity is through thoughtful reduction.” These are available at select Reebok retailers worldwide. via HB
