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RIF
About Us
RIF first opened its doors December of 2006 in Los Angeles California. With the basic concept of selling PRM and hard to find footwear and clothing. With locations now in Los Angeles, Orange County, New York and overseas in Manila, Philippines. The core idea of RIF is to present an ideal zoom experience with premium goods and a Backable staff. We pride ourselves with the most comprehensive collection of PRM footwear and clothing in the world, while simultaneously including our in-house brand. With over 50 years of combined experience in the industry, our Back on footwear and clothing has the set the standard.