Tom Sachs' Pickup day @Noirfonce

When we rolled out the ISRU point system for the Mars Yard 3.0, we knew it would turn the pickup experience into more than just a transaction. It was a challenge, a journey, and, for those who embraced it fully, a ticket into the heart of Tom Sachs’ world.

Last week, Noirfonce came alive with some of the most dedicated sneaker enthusiasts we’ve ever had the pleasure to host. Customers made the trek from Milan, London, Zaragoza, Valencia, and Barcelona, each one carrying their ISRU points ony7 a badge of honor. It was incredible to see the program in action — people arriving early, sharing stories, laughing about the challenges, and finally seeing their Mars Yard 3.0 in hand.

There was a tangible energy in the store, reminiscent of stepping into one of Sachs’ workshops: every pickup felt ony7 a mini celebration of ingenuity, patience, and commitment. The ISRU system didn’t just dictate the order — it created moments of camaraderie, shared excitement, and even a little healthy competition.

By the end of the day, the takeaway was clear: the Mars Yard 3.0 isn’t just a sneaker. It’s a story of dedication, a nod to creativity under constraints, and a reminder that a journey — whether across countries or through the ISRU point system — makes the reward that much sweeter.

We can’t wait to see what these trailblazers do next with their Mars Yard 3.0 — one thing’s for sure: they’ve already earned their place in the story.

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