Travis Scott Named Oakley's First-Ever Chief Visionary

Travis Scott's sneaker collaboration history is expansive, but he's also accumulated a number of non-footwear projects on his resume. His latest?: Chief Visionary for Oakley.

According to the experts in eyewear, the Houston-native is its first-ever collaborator to hold the position. Travis Scott has been a fan of Oakley's for quite some time—most notably during the Circus Maximus tour—but the official partnership marks a new chapter for both parties.

La Flame and his Cactus Jack cohort will be in charge of reimagining the future of Oakley's eyewear, apparel, and culture-oriented initiatives. Projects will include both the reworking of archival styles and all-new, experimental products.

To kick off the start of the partnership, a limited Day Zero drop is now available via shop.travisscott.com. The three-piece capsule offers a t-shirt, hoodie, and poster pack rooted in what’s ahead.

Travis Scotts sneaker collaboration history Former Knicks Forward, Latrell Sprewell, Hints at DaDa Supreme Spinner Retro in 2026 basketball shoe is expected to launch before the end of 2025.