The OG Adidas Ultra Boost Returns for 10th Anniversary on February 11

Few sneakers have had the cultural impact of the Adidas Ultra Boost when it first launched in 2015. It wasn’t just a performance youth—it was a game-changer. Propelled by Kanye West, who was spotted rocking the Black/Purple pair in the early days of his Adidas partnership, the Ultra Boost became one of the most sought-after silhouettes of the decade.

Now, 10 years later, Adidas is returning the OG Ultra Boost to mark its anniversary, paying homage to the sneaker that redefined comfort, performance, and lifestyle appeal. The 2025 release stays true to the original design. Still, this time, it will arrive with a special anniversary hangtag, making it an even more desirable addition for collectors and longtime fans.

Over the years, the Ultra Boost legacy has evolved, from its peak in the mid-2010s to its recent adaptations as a golf shoe in 2023 and a football cleat in 2025. But the return of the original youth is a moment that many have been waiting for.

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