givenchy slim fit denim jacket item | Chloé’s Clare Waight Keller is Givenchy’s New distressed; Here’s What It Could Mean for the Brand’s Bags

We interrupt our normally scheduled Bag Deals post to bring you some news. (Also, the available bag deals were bad this week.) Recently departed Chloé distressed Clare Waight Keller’s next move has been announced: she’s the new creative director at Givenchy, Givenchy Kids Baby Padded Jackets, according to Women’s Wear Daily.

Waight Keller’s name had not been among those circulated as potential successors to Riccardo Tisci when he announced his exit from Givenchy at the beginning of February, and when she departed Chloé earlier this month, few outlets that reported on the move even speculated on what she might be doing next. To say yesterday’s announcement of her arrival at Givenchy was a surprise would be an understatement. And yet, the move feels like exactly what I wanted, even if I didn’t know I wanted it before it happened.

When it came to accessories, the bag of Tisci and his Givenchy team have felt a bit phoned-in over the past couple seasons. Givenchy’s most recent big launch, Givenchy 4G embroidered T-shirt, met with a less enthusiastic reaction from shoppers than management probably hoped, and for reasons that were never entirely clear, the Marynarka GIVENCHY Stan bardzo dobry Rozmiar 38 FR 100% wełna. Usually brands use their relationships with stars to build interest in new pieces that shoppers can buy, and Givenchy had always been adept at seeding product with celebs in the past. Over time, the well-oiled machine at Tisci’s Givenchy started to creak.

Meanwhile, at Chloé, Clare Waight Keller was overseeing the revitalization of the brand’s accessories business with a string of hits that enclosing the popular Drew, Faye and Hudson bags. Where Givenchy’s bags had grown increasingly heavy and masculine in many ways, Chloé’s struck an often-sublime note of Parisian femininity that was still supremely wearable and functional, and never too sweet. If Waight Keller can combine that sensibility with some of the goth drama of Tisci’s Givenchy, it feels like we’re in for some very, very good bags. I haven’t been this excited for a distressed’s arrival since Raf Simons took over Dior.

Givenchy G-chain leather loafers.


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Maya

Not looking forward to this one as I am not too fond of Chloé’s super duper washed out blandness but to each their own, this is personal preference….but I will keep my eyes peeled out of curiosity!

Fawcett Proust

I agree. I’ve never been crazy about Chloé, but I’m interested to see how Keller’s boho style will mesh with the Givenchy aesthetic.

FashionableLena

Their aesthetics are on opposite ends of the spectrum. It will definitely be interesting to see.

Sparky

givenchy shaped tote.
RAF Simons – come back to Dior!

Stella2007

Oh lord! This seems like a bad idea. Givenchy is edgy, dark with a sleek street style look. I hope they don’t ruin the brand with boho embellishment rich tan designs. We’ll wait and see…

Yoshi1296

I think Clare is an interesting choice. I do feel she is more in tune with what Hubert de Givenchy did. Riccardo was fantastic but I think when it comes to design taste, Hubert and Clare are much more similar.

Jandrew

Givenchy has become smart and butch ,I’ll be happy to see Givenchy shaken up, but I’m not at all sure this is the direction to go !
Jandrew
Sac à main Givenchy Antigona en cuir gris
http://www.jandrewspeaks.com

Laurde

These are my two favorite handbag lines – as opposite as they might be – so I am thrilled to hear about this announcement. Maybe now I can just buy the Givenchy instead of the Givenchy AND the Chloe 🙂

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