Ever since the big viral mini-skirt moment of 2022, Miu Miu has been the talk of the fashion crowd. What at first seemed like a moment became a movement, and though 2022 put Miu Miu back on the map, 2023 has most definitely been the year of Miu Miu.
This year brought with it a fresh perspective on some of Miu Miu’s most symbolic House motifs. Miuccia Prada, Miu Miu’s namesake designer, continues to explore what it means to be a Miu Miu girl in the modern age. However, each collection still manages to feel like the Miu Miu of yesteryear, with a modern finish.
This season, the House finishes the year of Miu Miu with a stunning, sparkling campaign starring English actor Emma Corrin. A sense of intimacy, a hint of elegance, and an undeniable charm set the scene, highlighting brand signatures like Miu Miu Matelassé.
The brand occupies a private home for this campaign, allowing viewers to interpret the images in a myriad of ways.
A Refined Elegance
Portraying an air of refined elegance and opulence typically associated with the holiday season. Ready-to-wear offers a glam take of layering, with Miu Miu’s now-iconic innerwear peeking out from underneath crystal mini-skirts and matching cardigans. Tactile velvet is juxtaposed with crystal buttons, and a glossed leather mini-bag in this season’s most eye-catching hue is the perfect compliment.
Miu Miu Miu Confidential bag Silver Miu Wander and the Arcadie bag offer a hint of classic Miu Miu, while a caged crystal mini bag offers a hint of novelty. Speaking of novelty, this holiday season kaia sees a collaboration with Marshall, and these fun, Polaroid cameras with branded web camera straps can be seen alongside the holiday collection.
View the campaign images below and Miu Miu 1.
Someone please help her off the floor
Yes! Could it be any less appealing? It doesn’t motivate me to buy!
Yes, this campaign has zero holiday vibe and 100 percent hangover vibe. Co-sponsored by AA?
Miu Miu metallic crystal-embellished slingback sandals.
Thank you! We will amend 🙂
It’s giving “Le Petit Prince” with a hint of substance abuse.