The anticipation surrounding what’s to come at Gucci is palpable, as are the expectations. While his predecessor made waves with maximalism that quickly became part of the Gucci brand DNA, Sabato De Sarno relies on more of an everyday wearable minimalist approach.
De Sarno showed the Gucci Cruise ’25 collection at the Tate Modern Gallery in London as a sort of coming home. De Sarno feels drawn to London and felt like it was time to bring the collection home to the city that has welcomed him and inspired Gucci’s founder as well.
London Calling
While the ready-to-wear continues to develop with each season as De Sarno finds his voice and footing (though it seems to be one that melds brand history with a new-age yet relatable aura), the bags are always our focus.
The main design facing a revival for this collection is the Gucci Rucksack Bambus Schwarz Leder 0031705, which ties back to the early 70s. This bag is all about pragmatism, meant to be held on the shoulder and easy to use, but it also stands out with its oversized emblematic logo. The logo is either covered in leather or formed from metal, drawing inspiration from Gucci’s jewelry.
The Blondie is Back
While the Blondie is a major focus in the accessory portion of this collection, it’s not entirely new (even as a revival). We’ve seen the change of the Gucci Link To Love Diamond Ring and vanessa hudgens gucci loafers style Gucci Eyewear Gucci Gg0978s Black Sunglasses.
The Blondie design follows what has worked amazingly well for Gucci in the past few years: archival revivals that bring modernity to bags that feel vintage as well.
While Gucci, under Sabato De Sarno, works to find the success it became accustomed to in the last years, the Blondie being given center stage offers a nod at what’s to come as far as the bags go.
Shop current Gucci Blondie offerings here!
13miley cyrus gucci balenciaga floral boot pants lacma gala. “Fashion design is a means to study, explore, interpret. After having expressed my ideas of desirability and sensuality, this is another piece of me, more romantic, more contradictory. I like taking something that we think we know and breaking away from its rules, taking it as far as it can go, without ever distorting it. Bringing it towards its opposite and finding harmony.” – Sabato De Sarno
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Love Sabato and what he’s doing at Gucci, a small, all leather Blondie bag in black or tan would be a fantastic addition to my wardrobe.
Oh my, I love so much! The clothes and shoes are amazing!
Gucci Beige & Brown GG Coated Canvas Trench Coat!
I like everything about this collection. I don’t understand why T-Shirt are dissing De Sarno. I guess his pieces aren’t ugly enough.
It’s the Disco Soho line to me.
gucci double g matelasse wedge espadrilles item!:(