Unfortunately for all of you Chanel lovers, there will be another Chanel price increase happening on July 1st, 2021. As always, the members of the PurseForum broke this news (really, our tPFers know all!). If this feels like a Déjà vu, it is because there was a price increase in January of this year already.
While many of you would like to run out and nab a bag prior to the increase, it won’t be easy. In fact, there are no classic bags readily available for walk in clients and stock on these coveted classics are low to nonexistent. Thankfully, you will have much better luck on the resale market with bags like the Classic Flap, 2.55, Boy Bag, 19 Bag, and more.
Impact on the Chanel Resale Market?
We are absolutely expecting prices of pre-loved bags to go up across the board in the wake of this significant retail price increase. You will likely see this impact the resale market with more bags flooding the top sites (like Fashionphile) with sellers hoping to turn a profit based on higher new retail prices. Thankfully, unless you are looking for a sought-after and rare seasonal bag, the resale market for Chanel typically doesn’t command a higher-than-retail resale value we see consistently with Hermès.
Editor’s Note:
As we reported a few days ago, Chanel was going to raise its prices for classic bags today, and so we can finally share the new official US prices. We will work on bringing you European and other prices as well to update our Chanel worldwide pricing guides.
Across the board you are looking at steep increases around 15% for most bags. That means the Maxi Flap, as well as the Reissue 227 now both retail for $9,200!
New 2021 Classic Bag US Prices
| Style | New Price | Old Price | % Increase |
| Chanel Classic Mini Square Flap Bag | $4,200 | $3,800 | 9% |
| Chanel Classic Flap Bag Jumbo Lambskin Leather | $4,400 | $4,000 | 9.1% |
| сумочка в стилі chanel | $7,100 | $6,200 | 14.5% |
| Chanel Classic Medium Flap Bag | $7,800 | $6,800 | 14.7% |
| Chanel Premiere Joaillerie watch in stainless steel Circa 2020 | $8,500 | $7,400 | 14.9% |
| Chanel Boy LED Clutch | $9,200 | $8,000 | 15% |
New 2021 Reissue Bag US Prices
| Style | New Price | Old Price | % Increase |
| Вінтажна сумка chanel vintage 80s quilted blue tote shoulder bag | $4,400 | $ | % |
| Оригинальный парфюмированный спрей chanel 5 | $7,800 | $6,800 | 14.7% |
| Chanel Reissue 226 Bag | $8,500 | $7,400 | 14.9% |
| Chanel Pre-Owned 1995 logo striped sleeveless top | $9,200 | $8,000 | 15% |
Оригинальный парфюмированный спрей chanel 5 | New 2021 Boy Bag US Prices
| Style | New Price | Old Price | % Increase |
| doppia chiusura a scomparsa in ceramica firmata Chanel | $5,400 | $4,900 | 10.2% |
| Preis für Second Hand Taschen Chanel Other Backpack | $5,900 | $5,300 | 11.3% |
| Chanel Pre-Owned 1988 CC diamond-quilted shoulder bag | $6,200 | $5,600 | 10.7% |
New 2021 W.O.C. US Prices
| Style | New Price | Old Price | % Increase |
| Chanel Mini WOC Bag | $2,300 | $2,300 | No Change |
| Chanel egoiste platinum тестер | $2,950 | $2,575 | 14.6% |
| Капроновые колготки chanel шанель | $3,000 | $2,700 | 11.1% |
New 2021 Gabrielle Bag US Prices
| Style | New Price | Old Price | % Increase |
| Gabrielle Small | $5,000 | $4,400 | 13.6% |
| Gabrielle Medium | $5,300 | $4,600 | 15.2% |
| Gabrielle Large | $5,400 | $4,700 | 14.9% |
New 2021 Chanel 19 US Prices
| Style | New Price | Old Price | % Increase |
| Chanel сумки из ткани | $5,700 | $5,100 | 11.8% |
| chanel pre owned 2005 cambon line tweed tote bag item | $6,300 | $5,600 | 12.5% |
| vintage Chanel skirt and Rochas boots | $6,900 | $6,200 | 11.3% |
Finally, we have a few new European prices to share as well:
| Style | New Price | Old Price | % Increase |
| Помады chanel rouge coco stylo | 3800€ | 3350€ | 13.4% |
| Chanel Pre-Owned 2010-2011 Coco Cocoon tote | 6300€ | 5500€ | 14.5% |
| Жіноча сумка в стилі chanel 2.55 grey | 6850€ | 6050€ | 13% |
| Chanel Pre-Owned 1990s diamond quilted chain Flap shoulder bag | 7400€ | 6600€ | 12% |
I bought my last Chanel bag in 2018. A tremendous case of buyer’s remorse kicked in when I got the credit card bill for a bag that I bought in Paris. The good news for me for these crazy prices increases is that I can sell that 2018 purchase this year for more money.
Are they for real!?
I am a Chanel fan, I really love the Chanel bags that I own. The increases only make my already owned bags cost so much more. Yes, any future purchase does a bit more damage to the wallet, but it’s a Chanel wallet! Ha!
It doesn’t make the bag more valuable, especially if there is no changes in quality, style. They are over inflating prices due to other reasons besides exclusivity.
“there are no classic bags readily available for walk in clients and stock on these coveted classics are low to nonexistent” I don’t know where but in Paris, there are classic bags available.
I was looking at 19s in Dubai mall yesterday and there are classic flaps ready to walk out with for sure
quilted Chanel purse.
I asked my SA (who has worked at Chanel for 10 years) why there’s another price increase. She said “Chanel doesn’t tell us much, but the cost of materials has gone up and the cost is being passed onto consumers”.
However, if Chanel is increasing their prices to maintain exclusivity & hurt secondary market profits, it may backfire. A well respected reseller offers good prices for brand new Chanel bags, etc. and marks them below Chanel retail. Perhaps, due to Covid & job insecurity, a ton of bags have hit the market, over the last year, with no end in sight. For those that don’t need the “boutique experience” bags can still be had at “affordable” (subjective word) prices.
In the end, we’re not paying for the actual cost of the bag. We are paying the price for the value that chanel wants to create in the fashion industry. A value that’s not real but created in the minds of those that find value in exclusive expensive brand items. The price increase in my opinion is a very smart move by chanel. I think Chanel is trying to enter the same market whose consumers shop for exclusive brands with price tags that equal as an example hermes birkin bags and above.
Purchase a Chanel Jumbo flap in Paris 2015, thank God. I bought a shopping tote in 2014 in NYC and rarely use either one. Both perfect mint condition! Will past down to my daughter and her daughter. I’m over the designer bag craze! Just want to travel now and enjoy life, material items not necessary, its memories now!
Yup. I think that building memories with your loved ones or close friends is the most valuable asset you can have, especially during these uncertain times. I find that material goods give you the most high when you first obtain it, but the effect wears out after a short while. But we live in a world and society where value seems to be emphasized on materialism more than the more fundamental things that make us happy.
So, if I remember well, 4 years ago you could have classic lambskin WOC for 1300£ at the Heathrow (tax free zone) or 1600£ in Herrods London, and now the price is double? Are they for real? Well, I don’t even know why I searched for this, as this covid-madness showed me that I don’t actually need anything apart from food and freedom of movement. Fashion is so superficial…
What is the reason for these dramatic increases? I read that Chanel is raising their prices to negatively effect the resale market. Is that true?
I am no economist, but I think it’s a smart move that prices out many, increased brand desirability and position in the luxury market. Chanel knows their core customer well enough to know that this increase, albeit drastic, won’t affect most of them in any significant way. I’m interested to see what is going to happen to the secondary market in its wake.
Usher at the Chanel spring 17 show
their core customer base was impacted by the pandemic and economic downturn? According to statics things are looking pretty bleak out there. Was their customer base left untouched?
Chanel Pre-Owned 2000 small Double Flap shoulder bag,
2020 revenue was only down 18% to just over $10b compared to 2019. This is remarkable, especially since retail stores were either closed down entirely or heavily affected by missing tourism all over the place. Typically, HHI individuals are less affected by economic downturns like the recession or the recent pandemic.
It may be a good business strategy for Chanel as people will always be desperate to wear their CCs, but as a consumer of luxury goods, I’d rather purchase quality at those prices like Hermès, Fendi, LV.
Given the threads about LV’s poor alignment, skipped stitching, printing inconsistencies, new canvas cracking, surface flaws on leather, crooked stitching, poor shaping, asymmetry, hardware tarnishing prematurely, peeling prints, they’re on the same level of quality as Chanel, arguably lower.
Totally agree! Several years ago I bought a LV Alma online, but it came with a small, hairline scratch. I informed them I was returning it, for an exchange, & they strongly disagreed that it was shipped that way. They would “evaluate it” to determine if I made the scratch. Two weeks later they shipped out a new bag. While I was annoyed I also appreciated their high standards.
Fast forward to today. The last 4 bags I received from LV looked exactly as you described. What happened to LV? Idk, but if I spend thousands of dollars I expect a quality product.
I think putting LV on the same level of Hermès and Fendi is a bit of a stretch. You can walk into any mall in a small town and see dozens of LV’s. LV is the epitome of logo-mania and over saturation.
Agreed. Hermes handwork by a single craftsman/woman puts their bags in a class by themselves.
Agreed! LV is everywhere in my small town. It really has become the “entry level bag”. I have one in the damier azur print and I think I’ll leave it at that. As for Chanel, I’m glad I bought my bags awhile bag. To think I paid $1200 for my WOC in the boutique. The exact same bag is now close to 3 grand. Yikes!
they want to make the bags more desirable, meaning if the bag is hire in price, they are thinking hopefully you really think about your purchase. not just to buy buy chanel cause you have the cash. also they are wanting to slow down the market and not have it flooded with chanel products out there.
There are grey market sellers who come into Rolex stores to buy loads of watches which they sell at a markup. Perhaps Chanel suspected this was happening in their pre-owned market so want to make them more difficult to purchase (aka more exclusive) so they have more confidence that customers who buy can truly afford them and thus more inclined to keep them.
I agree but they also need to stop making so many seasons and designs.
i think they need to focus on quality. alot of people are reporting a decline on craftmanship.. and they need to slow down the production of products. though
Exactly. I actually want them to price out most people because I really don’t wanna carry a bag that everyone can buy. It is luxury after all. The quality though is what I’m struggling with. They just make way too many things to be able to actually increase quality. I will appreciate another brand that is Hermès status. People say they can always buy Hermès but they are often stuck with either paying double than retail or have to actually build a relationship (which they don’t have).
They are slowing down production on the bags. They’re just not increasing quality because they know people will buy regardless.
I think it’s great. Clearly a smart strategy since their business is still growing despite constant and significant price increases. ? It will continue to pull the second-hand market upward, which will undoubtedly price out many.
Fun fact, Chanel has remained the consistently most searched-for brand on PB for the last decade. Our articles on Chanel also generate the most views on average, so clearly the brand has not suffered under the price increases. If anything, it’s only made the brand more desirable.
Yes! Definitely!!! They know exactly what they are doing. ?
i dont like this at all, but oh well. chanel is on a stragetic turn to slow down the market and hoping they dont flood and dilute the brand.
wooow, they are really hiking UP those prices! I feel like Chanel is ovr-doing it at this point in my humble opinion…
xx Janine
http://www.wantshoprepeat.com
Chanel needs a quality increase, not a price increase.
I’m gonna get crucified for this but Chanel has long ago turned into a “look at me” brand for a huge chunk of the buyers. The price tag increasing, if anything, is a good thing for them, and for sure wouldn’t stop their purchases.
There are way too many buyers who love that the price tag is obvious for this to hurt CC. And for those who are genuinely falling in love with a black flap but don’t want any of the other copycat versions, well, the price increase helps it become an “investment”, so no harm done there either.
I don’t think any handbag brand is an “Investment” per se; that is a myth that many of them like to put out there. I know too many people who bought various brands thinking that they could re-sell them for more $$$$ .. and then find out that the market is FILLED with so many “pre-loved” bags that if they do, in fact, try to re-sell for a higher price, they better expect to wait for some time to sell it .. if, in fact, they can. Unfortunately, THAT is the truth now. Want an investment?? .. buy gold or invest in stocks or Alternative Investments (Hedge, Private Equity, Real Estate).
I agree, hence my quotation marks around “investment”. 😉
Agree 100%!
No freakin’ way would I pay that, and SHAME on them for having more than 1 price increase in a single year!!! Look, we all know that the pandemic wreaked havoc on many industries, but it also hit us “little” folk pretty darn hard too. Heck, just to be able to buy a luxury piece right now?!!? ..
Thank god I have my old Chanel classics, alas .. that’s it for me!
LOL! If pandemic hit you hard, then what are you doing here complaining about luxury bags? Maybe you should redefine your priorities and actually buy what you need?
Right? The point of these price increases is to exclude the “little” folks.
chanel pre owned 1992 gesteppte handtasche item.
Oh I’m sorry are people not allowed to have hobbies or participate in a discussion?
I was saving for a new classic but why? With all these price increases I can buy used and still make a profit if I choose to sell. The older styles are better quality. Chanel good luck with your brand. It’s obvious you only want the rich to own your bags.
“It’s obvious you only want the rich to own your bags.” It’s been evident, even back in the 20th century, they don’t want middle-class or lower to own their bags. Corporate despises the customers that wear the bags with Zara and cheap yoga leggings. They want rich customers that buy entire runway looks, jewelry, ready-to-wear and all that.
The rich just don’t have time for bags with as many quality issues as Chanel is presenting nowadays. Commanding Birkin prices for a Chanel bag is ridiculous.
I have 7 Chanel bags and I’ve NEVER HAD A QUALITY ISSUE! Where is this talk coming from!!!?
Personal opinion: this is not for more exclusivity. While you’re thinking basic supply and demand, Chanel will see a max out price where eventually sales will fall. 9200 is now officially save up for Birkin. With no changes in quality or design and people assuming that since the price is higher they can resale it, the after markets will flood with second hand bags. If yall have the disposable income to spend 12.5% more on the exact same bag because you consider it an “investment” , then go ahead, but you can’t sell it for more than what you bought it unlike Birkins. Therefore it’s a bad investment and no one is going to pay more for a 2018 bag that has no better quality for more either. Consumers are becoming smarter with their money.
Chanel has made an ad campaign for their flaps and that was the first I ever seen a commercial online for one, which means they are seeking demand. My thoughts, after KL died, the house of Chanel is going to use to Flaps to stay afloat. (They were sinking before)Creative design is not there anymore. The only Chanel bag I wanted was the Maxi and the shopping tote and I got it, so I don’t consider or will consider myself a “collector”.
The brand’s stronger than ever. That’s why they can afford these crazy price increases. VV has actually done a great job attracting a younger demographic to the brand and removing the ‘grandma’s closet’ stigma
Bolso de mano Chanel Cambon en cuero acolchado negro.
Also what proof do you have that sale will eventually fall? Any links or studies that you could share? Otherwise, your opinion means nothing if we are talking about sales projections.
That’s just selection bias for you.
This is not cool, Chanel!
Will Chanel increase their price for the small Trendy CC ?
Also this reminds me of this old saying „When the cat is away the mice will play“..