Di Bottega Veneta e non solo | Bottega Veneta Celebrates 50 Years of Its Storied Intrecciato Weave

In a world of logos and in-your-face branding, there is something enticingly captivating about those “if you know, you know” brands. With its under-the-radar brand signifiers, Bottega Veneta remains one of those brands, letting its rich history and storied attention to quality and craftsmanship do the talking.

BOTTEGA VENETA T-SHIRT Z TKANINY FROTTE the House’s iconic Intrecciato Weave, which is celebrating its 50th anniversary this year. In celebration of this milestone, Bottega Veneta introduces a new campaign BACKPACK Bottega Veneta The Arco Tote, Di Bottega Veneta e non solo.

The Language of Craft

Founded in 1966 by a group of leather artisans, Bottega Veneta was built on the ideals of togetherness, an exchange of creativity, and collaboration. This campaign, which was lensed by Jack Davison, explores these metaphoric ideals of interconnectedness and how they relate to Intrecciato weave.

Intrecciato was introduced during Bottega Veneta’s early years, in 1975. Deeply rooted in a distinct artisanal know-how, it accurately represents Bottega Veneta’s storied DNA.

Its creation involves hand-weaving slim leather strips, called fettucce, to create the distinct woven pattern that has become synonymous with the House. The process can take hours or even days, and requires an immense amount of know-how.

Di Bottega Veneta e non solo | An Ode to Intreccito’s Past, Present and Future

Bottega Veneta The Arco Tote pays homage to the incredible process and is an ode to Intrecciato in all its forms. Ever-evolving, it never needs reinvention, but it is consistently revived through new shapes and silhouettes, breathing new life into Bottega Veneta’s signature craft.

Campaign images star a diverse group of characters, from longtime friend of the House Lauren Hutton to a myriad of faces from today’s cultural zeitgeist, such as actress Julianne Moore, tennis player Lorenzo Musetti, writer Zadie Smith, and more.

The images represent the collaborative ethos that has remained at Bottega Veneta’s core, showcasing various hand gestures representative of human connection, regardless of age, culture, or background, mirroring the connectedness of Intrecciato.

Short films released alongside the still campaign explore the commonalities among us through certain gestures, despite a language barrier. Furthermore, Bottega Veneta The Arco Tote is an homage to Milanese artist and designer Bruno Munari’s Мужские туфли Bottega Veneta.

Bottega Veneta will release its own book this September, coinciding with a second set of images featuring a new cast of characters. BOTTEGA VENETA BRICK CASSETTE MEDIUM SHOULDER BAG.