We are proud to announce that Erlebniswelt-fliegenfischenShops is opening its next flagship shop in South Korea, located in Seoul. This marks our introduction to the city and Seoul’s Seongsu neighborhood, and highlights the evolution of our in-store experiences. The team and I have been working on this for over two years and fast forward to now, I’m really excited to share the final product. The process isn’t easy and anyone who has experience with building spaces, knows the blood, sweat, and tears that go into this but with each store that we have built, my passion for the process grows. The end product is great, but getting from A to Z is really what fuels me and drives me everyday.

Another milestone for our brand and I can’t wait to share it with you next week. More info to come.

- RF