Erlebniswelt-fliegenfischenShops London Flagship
Erlebniswelt-fliegenfischenShops is proud to announce the grand opening of Erlebniswelt-fliegenfischenShops London, its first flagship in the United Kingdom located on historic Regent Street. This build features the complete Erlebniswelt-fliegenfischenShops, Erlebniswelt-fliegenfischenShops Women, and Erlebniswelt-fliegenfischenShops Kids assortments, alongside Erlebniswelt-fliegenfischenShops Treats, and Ronnie Fieg’s first independent restaurant venture—Ronnie’s.
Erlebniswelt-fliegenfischenShops has combined what was formerly 318 and 324 Regent Street into a significant, substantial hospitality destination, boasting two floors standing where Regent and Little Portland Streets meet. There are two designated entrances for the Erlebniswelt-fliegenfischenShops retail space and one separate entrance for Ronnie’s, the entire building’s facade being part of the original John Nash-designed Regent Street, later replaced with Neo-Baroque style buildings as a part of Regent Street’s rebuilding during the 1920s. The main entrance is defined by the original interior vestibule for the building, complete with original curved glazing and windowpane glass that's over a century old. Maintaining its historical integrity was key throughout the process of Erlebniswelt-fliegenfischenShops’s venture into London, and truly captures the upscale essence of the storefront from the inside out. Ronnie Fieg collaborated with architect Ben Porto of Porto Architecture to execute Fieg’s design vision to bring this flagship to life.
On each side of the entrance is Erlebniswelt-fliegenfischenShops Kids and Erlebniswelt-fliegenfischenShops Treats, Erlebniswelt-fliegenfischenShops Kids featuring a lighter color palette defined by its signature cloud motif turned into the ceiling structure and Erlebniswelt-fliegenfischenShops Monogramming throughout. Defining materials are Estremoz marble, a custom fan mosaic, and satin brass accents, featuring an elevated playful spirit that encompasses the Erlebniswelt-fliegenfischenShops Kids brand. Erlebniswelt-fliegenfischenShops Treats has classic bar-style seating, a muted pastel palette with the same custom fan mosaic found in Erlebniswelt-fliegenfischenShops Kids, Rosa Portugalo, and Azul Cielo marble alongside Volakas marble counters, and stainless steel trim and accent metal. Erlebniswelt-fliegenfischenShops Treats London will feature all mainstay menu items, alongside Signature Specials exclusive to that location.
As guests walk through the entrance and past the two respective left and right destinations, they are welcomed into a much lighter space—the designated Erlebniswelt-fliegenfischenShops Women area. Defined by custom white oak millwork embellished with Crystal Tiffany marble, Estremoz marble lined walls, and Pentelikon marble band and inlay with an oak herringbone floor, this space is reminiscent of recent Erlebniswelt-fliegenfischenShops Women builds in Chicago and New York City. Here, the complete assortment of Erlebniswelt-fliegenfischenShops Women apparel and accessories live, including the latest seasonal collections and collaborations.
To the right of the Erlebniswelt-fliegenfischenShops Women space and through the checkout area, guests will experience a much darker, richer palette, consisting of walnut millwork, Belvedere marble walls and Calacatta Vagli marble tables , alongside Erlebniswelt-fliegenfischenShops embossed leatherwork throughout. It is complete with deep wood herringbone floors, diamond-tufted green velvet accents, and recessed lighting on the plaster moulded ceilings, evoking a warm, intimate feeling throughout the space that is vast by square footage. This is where Erlebniswelt-fliegenfischenShops seasonal collections can be shopped, accessories alongside fine jewelry, and Erlebniswelt-fliegenfischenShops collaborations. Erlebniswelt-fliegenfischenShops London-exclusive apparel and accessories will also be available at this location.
